Old World Marketplace
Old World Marketplace, a cherished purveyor of timeless products, approached us with a vision to revitalize their brand identity and enhance their product catalog presentation. They sought a design partner who could capture the essence of their brand and effectively communicate it through a fresh logo and an engaging catalog, both in digital and print formats.
Old World Marketplace, an established retailer specializing in unique and artisanal goods, has a legacy of over two decades. The company's commitment to offering high-quality products steeped in tradition made them a beloved destination for discerning customers.
Client Overview
Challenges
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Outdated Brand Identity:
Old World Marketplace's existing logo no longer resonated with their clientele and didn't reflect the diverse array of products they offered.
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Catalog Overhaul:
Their product catalog was outdated, lacked visual appeal, and didn't effectively showcase the extensive range of offerings.
Logo Design:
We embarked on the project by conducting thorough research and consultations with the Old World Marketplace team. This allowed us to understand their values, target audience, and vision. We aimed to design a logo that encapsulated the spirit of the marketplace – a place where tradition meets innovation. After several rounds of conceptualization and feedback, we crafted a logo that symbolized heritage, warmth, and a hint of modernity.
Product Catalog Design:
For the catalog, we adopted a systematic approach. We first restructured the catalog's content to make it more accessible and user-friendly. Then, we incorporated high-quality visuals and an elegant layout to present their diverse products attractively. We also ensured that the catalog maintained a consistent brand image in line with the new logo.
Our Approach:
Logo Design:
The newly designed logo instantly struck a chord with Old World Marketplace's loyal customers while also attracting a new demographic. The logo represents the brand's rich history and its commitment to staying relevant in the modern world.
Product Catalog Design:
The refreshed product catalog received praise for its visual appeal and functionality. Customers now find it easier to navigate through Old World Marketplace's offerings, leading to increased engagement and sales.
Results:
Conclusion:
Our collaboration with Old World Marketplace was a successful endeavor in reinvigorating their brand identity and product catalog. The new logo and catalog design have played a pivotal role in elevating the marketplace's image, attracting more customers, and increasing sales.
Working with Stiles & Company was a delight. They not only understood our brand but also transformed it into a visual identity that resonates with our customers. Our new product catalog has received rave reviews, and it's evident that our sales have improved since its release.
We're thrilled with the results!
Frankie B.
Old World Marketplace • Yonkers, New York